Some of the most successful companies in the world have a thing they do on a daily basis. In fact, they have dedicated people that their sole job is to challenge current processes and ways of thinking.
They constantly strive to reinvent themselves, to keep up with technology and to give more value to the consumer in new and different way.
This is what drives those companies to success time and time again. It’s not about the money they bring in because that is a by-product of the thinking they have going on.
No. It’s the process of constantly forcing themselves out of their comfort zones and trying out things that might not work.
In the book, Thank you for being late, author Thomas Friedman describes an event going on right now. It’s the simple fact that technology is now changing and adapting at a faster rate than human can actually adapt to it. You can see this in the diagram below.
As we move through this crazy time in our culture, things are changing faster than we can, and it’s causing problems.
Or is it opening opportunities?
My local paper, The Burleson Star, just announced it’s closure joining more than 1,400 papers across the nation that have closed up in the last several years.
I’m not a local news junkie nor have I ever subscribed to the paper. In fact, I rarely read news online to be honest. But I get the value a local paper brings to the community in a variety of ways. It was always cool to see someone you know in the paper.
The point is this. No matter what business we’re in, it’s changing. Our job is to think how we can reinvent on a near daily basis to stay with the current trend in technology. We can’t fight tech, so we might as well embrace it. We can’t outrun it, but it can make us more efficient if we work with it.
Whatever you’re doing, think at least 1 year from now. Be on the constant path to reinvent yourself and your company to make sure you’re relevant, unique and valuable to those you seek to serve.